2026
Spain
Client: Patronato de Turismo de Conil
Produced by: INNOVA FIILM
Agency: Patronato de Turismo de Conil
Category: City Promotion
Entry Type: Video Ad / TV Commercial
Conil, Your Home of Foam and Salt follows a woman who, after finding a note on her calendar, walks through the town’s iconic places, recalling the moments she shared with her English partner. Along the way, locals and expatriates highlight Conil’s warmth. At sunset, a final note leads her to a rooftop dinner where love, community, and the essence of this coastal town come together.”
This project was born from the desire to portray Conil not merely as a tourist destination, but as a place that welcomes, embraces, and transforms. The story is built on emotion and memory—on those who return again and again because they feel they belong here. We aimed to capture the town’s light, tranquility, and humanity, as well as the intimate connection between visitors and locals, a combination that makes Conil truly unique.
Men and women aged 30 to 60 —solo travelers, couples, or families— from diverse international backgrounds, seeking a destination where they can truly belong. They value meaningful immersion in local life, genuine cultural encounters, and direct connection with residents. This audience prefers to travel outside the peak season, embracing the opportunity to experience landscapes, traditions, and community spirit at a slower, more authentic pace.