2026
Switzerland
Client: Switzerland Tourism
Produced by: Stories
Agency: Wirz Group AG
Category: Country Promotion
Entry Type: Video Ad / TV Commercial
"Beautiful Autumn" is the latest chapter in Switzerland Tourism’s acclaimed campaign series with Roger Federer. This time, Hollywood icon Halle Berry joins him on a cinematic journey through Swiss autumn only to fall so deeply in love with the season that she keeps delaying the shoot to stay longer. Directed by Swiss filmmaker Marc Forster, the campaign celebrates the sensory beauty of autumn while promoting slower travel and Switzerland’s public transport network.
The campaign’s primary objective is to establish Swiss autumn as a compelling and independent travel season, distinct from summer and winter. It aims to inspire travel through a sensory-driven portrayal of autumn’s colours, atmosphere, and nature, while highlighting the ease of exploring Switzerland by public transport and encouraging visitors to extend their stay.
The campaign targets Switzerland Tourism’s strategic priority markets across Europe, the US, and key Asian regions, appealing to culturally curious travellers seeking unique seasonal experiences. It speaks to potential guests who value immersive, sensory journeys and cultural exploration. With its global messaging, it resonates across diverse demographics connected by a passion for meaningful and memorable travel.