2026
Taiwan (ROC)
Client: Lienchiang County Bureau of Transportation and Tourism
Produced by: Lienchiang County Bureau of Transportation and Tourism
Agency: Sound Decision Inc.
Category: Region Promotion
Entry Type: Promotional Video
"Going Home" is a music video that celebrates Matsu’s slow-paced island life. Shot across Nangan, Beigan, Dongju, and Xiju islands, it tells the story of a granddaughter returning home to visit her grandmother, encountering familiar faces and landscapes along the journey. The narrative embodies longing for home, gratitude for loved ones, and the spiritual sanctuary that Matsu represents, inviting viewers to reflect on the people and places that quietly provide them with strength and energy.
Presented as a music video, "Going Home" seeks to: showcase Matsu's distinctive four-township, five-island geography and maritime beauty; highlight traditional Mindong architecture, red wind lanterns, and fishing heritage; position Matsu as a spiritual and wellness tourism destination centered on the iconic Giant Mazu Statue; and encourage deeper cultural engagement through storytelling that resonates with themes of homecoming, gratitude, and inner peace.
"Going Home" aims to promote Matsu (Lienchiang County) as a healing island destination by showcasing its unique maritime landscapes, traditional fishing culture, and spiritual heritage. Through the universal theme of returning home and reconnection with loved ones, the music video invites both domestic and international travelers to discover Matsu's authentic island lifestyle, encouraging mindful travel that celebrates cultural preservation and emotional wellbeing.