2026
Portugal
Client: VianaFestas - Associação Promotora das Festas da Cidade de Viana do Castelo
Produced by: Flávio Cruz
Agency: Ponto de Vista - Produções Audiovisuais
Category: Tourism Products
Entry Type: Promotional Video
A young woman prepares to take part in the Romaria d’Agonia. Before putting on the traditional costume, she reads a letter left by her grandmother, placing her within a continuum of memory and inheritance. From this intimate gesture, the film follows the Romaria as a collective experience, revealing it as a living heritage — not a spectacle, but a shared practice that crosses generations and renews the identity of Viana do Castelo.
To portray the Romaria d’Agonia as a living heritage through gesture, memory and transmission rather than spectacle. The film aims to create an emotional connection between generations, highlighting collective participation, identity and continuity, while reinforcing Viana do Castelo as a place where tradition is actively lived and renewed.
General audiences of all ages, both local and international. The film addresses residents, visitors and tourists, as well as international audiences interested in culture, travel and human stories. Designed to be accessible to the general public while meaningful for viewers seeking authentic experiences of place, tradition and collective identity.