2026
Portugal
Client: Municipality of Viana do Castelo
Produced by: Flávio Cruz
Agency: Ponto de Vista - Produções Audiovisuais
Category: City Promotion
Entry Type: Video Ad / TV Commercial
Viana do Castelo – Cultural Capital of the Atlantic Axis is a sensory portrait of a city shaped by the sea and by culture. Tradition and contemporary creation intersect through gestures and faces that reveal a shared, living identity between Portugal and Spain. More than a destination, Viana is a place of encounter, diversity and expression — an invitation to experience culture.
To position Viana do Castelo as a cultural territory shaped by the Atlantic, where tradition and contemporary creation coexist. The film aims to promote the city as a space of encounter, diversity and artistic expression, reinforcing its role as Cultural Capital of the Atlantic Axis and strengthening its visibility in an international cultural and tourism context.
General audiences of all ages, both local and international. The film addresses residents, visitors and cultural tourists interested in cities, heritage and contemporary cultural expression. It targets international audiences seeking authentic destinations, cross-border cultural identity and meaningful travel experiences within the Atlantic Axis.