2026
Sweden
Client: Visit Sweden
Produced by: FLX/Crazy Pictures
Agency: Prime
Category: Country Promotion
Entry Type: Video Ad / TV Commercial
The Swedish Prescription is a campaign that highlights the medical benefits of why visiting sweden is good for you and also the side effects that may arise during/after a visit. A 'doctor' takes you through some of the activities and also shows you appealing scenery from differnt parts and seasons of Sweden. With the call to get doctors to prescribe Sweden - the first country in the prescribed by doctors.
Our main objective was to build awareness and interest of Sweden as a destination. By telling a (different) story built on real insights and research and tell it in an authentic way with a twist of humor. Covering Swedish lifestyle, nature and culture.
The target group for this project are a segment that we call 'the curious explorers' they are interested in new destination, wants to learn about the destination, travel around, stay for a longer time and visit both larger cities and more rural areas and be active on the holiday with both culture, social and gastro experiences and the local lifestyle. We focus on people with a higher income/education often living in cities, main target markets Germany, USA, the Netherlands, France and UK.