2026
Switzerland
Client: SWISS
Produced by: Mcqueen Films
Agency:
Category: Tourism Services
Entry Type: Promotional Video
“SWISS First Grand Suite” tells the story of a new kind of First Class travel—one that feels less like an airline cabin and more like a private loft above the clouds. The film explores travel as a seamless journey of comfort, privacy and refined hospitality, connecting the exclusive world in the air with the iconic Bürgenstock Resort on the ground. Through quiet images and understated luxury, it captures how SWISS redefines premium travel through space, serenity and individuality.
Introducing the SWISS First Grand Suite, SWISS sets a new benchmark in commercial air travel: a private sanctuary above the clouds for rest, work or shared moments. The film brings this feeling to life through an atmosphere of individuality, comfort and privacy. Shot at Bürgenstock Resort Lake Lucerne, it links the premium experience in the air with luxury on the ground – showcasing Swiss hospitality on a global stage.
A new chapter of commercial air travel for high net worth individuals and families valuing space, serenity, and utmost privacy.