2026
Portugal
Client: Turismo do Centro de Portugal
Produced by: Lobby Films and Advertising
Agency: Lobby Films and Advertising
Category: Region Promotion
Entry Type: Promotional Video
Following the wildfires that struck the Center of Portugal, Alive in Green delivers a powerful statement: the territory remains alive. Through an impactful and affirmative narrative, the film declares that green may burn, but it does not die — it returns. A story of resilience, regeneration, and a landscape that insists on coming back to life.
To reaffirm that the Center of Portugal remained alive after the devastating wildfires of August 2025. The film aims to communicate resilience and regeneration through a strong, disruptive narrative, stating that even when green is burned, it does not die — it returns. A message of continuity, strength and future.
Travelers and audiences sensitive to nature, territory and resilience. Visitors who value authenticity and understand destinations as living systems, shaped by challenges and renewal. An audience receptive to emotional, meaningful storytelling that goes beyond postcard imagery and embraces truth, regeneration and hope.