2026
Colombia
Client: Ministero de Industria, Comercio y Turismo
Produced by: Tornus Agency
Agency: Tornus Agency
Category: Country Promotion
Entry Type: Video Ad / TV Commercial
Many Colombians have never truly traveled their own country. Years of violence, fear and negative stereotypes kept entire regions off their personal maps. This film avoids major cities and travels to remote territories, focusing on everyday life, rituals, craftsmanship and local rhythms. It reveals a country that grew without being seen, inviting Colombians to discover, value and care for places they never thought were theirs. A journey into the territories that have always shaped who we are.
To encourage Colombians to travel differently within their own country by discovering regions beyond the usual routes. The campaign seeks to spark curiosity and connection with local cultures and everyday life, while promoting a more conscious form of travel that values nature, supports local economies and leaves a positive impact on territories that for years remained outside the tourism conversation.
Colombian travelers who usually choose international trips or repeat visits to the same major cities. Urban audiences with purchasing power and mobility, curious but cautious, shaped by fear, stereotypes and habit. People open to discovering new regions, cultures and ways of life within Colombia, when given trust, context and a reason to look beyond the familiar.