2026
Portugal
Client: Visit Porto and North of Portugal
Produced by: KOBU Agência Criativa Digital, Lda
Agency: KOBU Agência Criativa Digital, Lda
Category: Tourism Products
Entry Type: Promotional Video
The Big Trend, by Ofelia de Souza unfolds as a witty, character-led journey through Porto and the North of Portugal. Guided by Ofelia’s voice and her assistant Ofelier’s path, the film contrasts fleeting trends with the timeless power of human connection, showing how meetings and incentives become shared experiences that leave a cultural, emotional and lasting mark on people and place.
Conceived as a continuation of The Majestic Adventures of Ofelia de Souza (2021), the film expands its narrative universe while standing independently. It broadens the scope from congresses to events and incentives, while shifting the focus beyond logistics and venues to the lasting legacy these encounters create. The film highlights how business gatherings generate cultural, social and emotional impact, shaping places, communities and attendees long after the event itself has ended.
The film targets international MICE decision-makers, including event planners, corporate buyers, associations and industry influencers seeking distinctive, human-centred destinations. It speaks to professionals who value authentic connections, creativity and long-term impact, positioning Porto and the North of Portugal as a place where business events go beyond trends to create meaningful, lasting relationships with people and place.