2026
An Island That Colors the Space Within the Heart. Bon Voyage by Ferry – A Voyage Weaving the Islands of Amami
Japan
Client: Amami Kaiun Co., Ltd., Marix Line Co., Ltd., Maruei Ferry Co., Ltd.
Produced by: 81 Plus
Agency:
Category: Region Promotion
Entry Type: Promotional Video
Synopsis
The film quietly announces the beginning of the journey with the words: “To come here, I needed a little courage, a little luck, and a little margin.” The ferry time to Kakeromajima—an unexplored island south of Amami Ōshima—is portrayed as an “interval” that shifts the mind from everyday to extraordinary. Upon arrival, emerald-green seas, forests that evoke the earth’s vitality, and stories still alive between sea and woods overlap and speak to the viewer.
Goals of the film
The goal of this film is to present Kakeromajima—an unexplored island south of Amami Ōshima—not as a mere tourist spot, but as a place to “recover inner spaciousness.” For urban audiences overwhelmed by busy routines, it positions the island as a sanctuary for reclaiming oneself and encourages travel by ferry.
Target Group
"This film was produced to highlight Kakeromajima within a ferry-circulation promotion for the Amami Islands. In the archipelago’s ferry strategy, “experiencing nature and culture through Amami’s people” is seen as the strongest differentiator, and increasing the still-low island-hopping rate is a strategic goal. The film depicts the ferry crossing and the sensation of entering the island as part of the experience, presenting spiritual value that is not driven by consumption.