2026
Paradero Homes | Belonging
Mexico
Client: Paradero Todos Santos
Produced by: Brenda Estrada
Agency: Creativos Luciana
Category: Tourism Services
Entry Type: Promotional Video
Synopsis
"Paradero Homes | Belonging presents the first private residences by Paradero Todos Santos, an established hospitality destination in Baja California Sur. Rather than focusing on ownership or architecture alone, the film explores a way of living. Through everyday rituals, shared habits, and moments of care, it portrays a community of individuals connected by common values: a relationship with nature, an appreciation for simplicity, wellbeing, and a more intentional rhythm of life...
Goals of the film
"The primary objective of the film was to introduce Paradero Homes as the first residential offering connected to the Paradero hospitality experience. Rather than promoting the residences through traditional real estate messaging, the project sought to communicate the culture, values, and daily rituals that define the community surrounding them...
Target Group
The film is intended for design-conscious travelers and prospective homeowners seeking a lifestyle rooted in nature, wellbeing, community, and intentional living. More specifically, it speaks to individuals who already embody these values and are looking for a place that supports and extends the way they choose to live. Rather than targeting a specific age group, the project embraces an ageless audience connected by shared habits, priorities, and ways of engaging with the world