2026
Stanley's Kopje
Tanzania
Client: Foxes Safari Camps
Produced by: Love Africa Marketing
Agency:
Category: Tourism Services
Entry Type: Video Ad / TV Commercial
Synopsis
Foxes Safari Camps, a portfolio of seven camps and lodges within Western and Southern Tanzania, showcases a ‘behind the scenes’ look into their farming operations in renewable resource use, protecting Africa’s landscapes through conservation, and supporting local communities. The Foxes have 2,880 hectares of farmland in the Mufindi Highlands, dedicated to a diverse range of agriculture and employing over 320 people in the region...
Goals of the film
"This short film aims to showcase Foxes Safari Camps’ self-sustaining model developed over four decades ago in some of Tanzania’s most remote regions. ‘Foxes’ Farms’ highlights the Foxes’ commitment to sustainability and conservation drives them to go beyond offsetting emissions. The short film highlights their beliefs that tourism is a force for good, benefitting the environment, local communities, and travellers alike...
Target Group
The reason for this production was less about ‘marketing’ or glory - and more about showcasing genuine efforts of 40 years of dedication and passion in sustainability. This was done to highlight the circular economy model to Fox guests in addition to the safari/ hospitality sector - in highlighting what can be done when sustainability is an integral part of your business and not just an add on.