2026
Landfolk “Find Exeptional“
Denmark
Client: Landfolk
Produced by: M2 Film A/S
Agency:
Category: Tourism Services
Entry Type: Promotional Video
Synopsis
Landfolk positioned itself as the unique alternative to generic mainstream vacations, offering hand-picked homes immersed in nature with character. The project delivered more than stays - it created lasting memories. Through carefully curated places, it enabled families to reconnect, slow down, and experience holidays defined by emotion, authenticity, and togetherness, turning simple time away into meaningful moments that stay with them long after they return home.
Goals of the film
Build awareness of Landfolk as more than a booking platform, establishing it as a curated concept of unique, hand-picked holiday homes. Communicate that Landfolk enables the kind of holiday experience people truly seek- deeply emotional, nature-connected, and family-oriented moments. At the same time, showcase the distinct character of each home, highlighting individuality, atmosphere, and authenticity as part of a carefully selected collection.
Target Group
Target group: German and Dutch families using Landfolk, focused on the main vacation decision maker, usually a parent planning and booking holidays. They value nature, uniqueness, and emotionally meaningful, family-oriented experiences. They seek curated Landfolk homes in inspiring natural settings that create memorable, emotional moments together. They carefully compare options, prioritizing comfort and child-friendly stays, balancing adult relaxation with enriching experiences for children.