2026
Vienna Bites
Austria
Client: Vienna Tourist Board
Produced by: Muellers Bureau
Agency: seite zwei
Category: City Promotion
Entry Type: Promotional Video
Synopsis
"Vienna Bites! One of the world’s culinary capitals is “haunted” by a group of vampires. For them, Vienna has always been the ultimate city of indulgence. The blood of their victims — nourished by the richness of Viennese cuisine — is considered a very special delicacy. "
Goals of the film
As part of its 2026 annual theme, “Vienna Bites – Cuisine, Culture, Character,” the Vienna Tourist Board wanted to show the world a different view of Viennese culinary classics. The challenge was to translate this topic into an emotionally compelling and globally resonant online video that went beyond mere food porn.
Target Group
Culinary experiences have become an increasingly important reason to travel, and Vienna’s gastronomy has evolved into a distinctive cultural asset with strong international appeal. The film was aimed at key markets including the USA, Canada, South Korea, the UK, Germany, France, Italy, and Spain, targeting a core audience interested in travel and culture, as well as contextual interest groups around film, vampires, and related themes.