2026
Magic on Set
Canada
Client: Ottawa Tourism
Produced by: 1Department Entertainment Services
Agency: Touchwood PR
Category: City Promotion
Entry Type: Promotional Video
Synopsis
Magic on Set is a 17-minute original holiday romance that makes Ottawa the star. Featuring Canadian talent, with ties to Ottawa, and authentic winter locations, the film blends heartfelt storytelling with festive charm. Premiered at TIFF Lightbox in Toronto and distributed across social, streaming, broadcast, and in-flight platforms, the campaign turns holiday movie magic into real-world travel inspiration, celebrating Ottawa’s winter experiences and creative community.
Goals of the film
Magic on Set aimed to position Ottawa as a premier holiday destination, sustain winter travel during a traditionally low season, and maximize engagement across social and streaming platforms. By producing a 17-minute original holiday romance featuring local talent and authentic locations, the campaign sought to turn seasonal entertainment consumption into measurable tourism interest and inspire audiences to plan festive winter experiences in Ottawa.
Target Group
Magic on Set targeted adults 25–55+ in Ontario and Quebec markets within an eight-hour drive radius of Ottawa. Audiences included culturally engaged couples, experience-seekers, and families with household incomes of $50K–$100K+. Primarily social and streaming-savvy, aligned with holiday romance viewership, they were motivated by festive winter experiences, short booking windows, and meaningful seasonal travel inspiration.