2025
Austria
Client: NURI FACTORY TOUR
Produced by: Bold Pictures
Agency: Bold Pictures
Category: Tourism Services
Entry Type: Video Ad / TV Commercial
“The Secret of NURI” is a playful and heartfelt promotional story for NURI sardines, featuring Toni, a humorous truck driver, as the guide. He reveals the “secrets” of NURI: the freshest fish from the Atlantic, meticulous selection of ingredients, patience in traditional methods, and a legacy of family craftsmanship since 1920. Set in scenic Portugal, it highlights the brand’s commitment to quality, authenticity, and care in every product.
Visitors to the NURI factory tour will enjoy an immersive and engaging experience that brings the brand’s story to life. The film featuring a charismatic company truck driver "Toni". He humorously showcases the unique quality and core values of NURI, bringing the brand’s authenticity, dedication, and craftsmanship to life in a highly entertaining way
“The Secret of NURI” is shown to visitors as a part of the NURI factory tour experience. Overall, the NURI factory tour is designed to attract a wide range of visitors interested in culinary arts, cultural heritage, and unique, hands-on experiences. The tour provides a comprehensive experience, including a visit to the active factory, hands-on activities like wrapping your own can, and tastings of NURI and Pinhais products.