2025

Corazon City

United States

Client: Visit San Antonio

Produced by: Phoenix Films

Agency: Beautiful Beast

Category: City Promotion

Entry Type: Video Ad / TV Commercial

Synopsis

"Corazón City,” the first-ever short film created for San Antonio, which follows the love story of a young couple through a dream while showcasing the city's allure through its culturally rich locations. The film allows you to experience a magical journey that is "Corazon City", where San Antonio's authenticity meets enchantment and reality dances with dreams. It welcomes you to the hear of our magical city, welcomes you to "Corazon City"

Goals of the film

This initiative’s goal is to incorporate new technologies (The Metaverse) and to bolster leisure travel among emerging and new audiences and better compete with more established destinations.

Target Group

Visit San Antonio’s targeted the “Unique Experience Seeker Persona” for this effort.This segment of the Gen Z population in the U.S. is a young, diverse group that loves traveling, culinary experiences, and entertainment.Heavy Social Media Users: 98% with heavy use of Online Travel Search: 98% and Online Shopping: 99%