2025
Spain
Client: FUND. VISIT VALENCIA
Produced by: AGENCIA MASLOW SL
Agency:
Category: City Promotion
Entry Type: Promotional Video
This video highlights Valencia as cradle of modern chess from 1475, focusing on the introduction of the Queen: the most powerful piece of this universal game, a female piece. This introduction took place in the XV century, when "La Lonja" (the Silk Exchange Market) was built: a World Heritage gothic monument that shares protagonism with the Queen herself and the book "Chess of love" printed 550 years ago. An invitation to over 600 million of chess players to visit Valencia, cradle of chess.
The video aims to commemorate the 550th anniversary of Valencia's pivotal role in the development of modern chess. It seeks to educate viewers about the city's historical significance, highlighting key events and figures that contributed to the game's evolution. Additionally, the video intends to promote Valencia as a cultural destination, attracting visitors to explore its rich heritage by showing some awesome images from the city..
This video is tailored for chess enthusiasts (over 600 million in the world), history fans, and travelers interested in cultural heritage. It appeals to those eager to explore the origins of modern chess and the rich history of Valencia. The content is also suitable for educational institutions and chess clubs seeking to deepen their understanding of the game's evolution.