2024
Austria
Client: Werbung Marketing & Innovationsmanagement GmbH
Produced by: Monte Nero Productions GmbH
Agency: SAINT ELMO’S Germany GmbH & Co. KG
Category: Region Promotion
Entry Type: Promotional Video
A granddaughter and her grandfather write a bucket list of their vacation wishes, which they would love to experience together on their vacation - it's all about emotions. These are very personal things that they have always wanted to experience and feelings that they long for. This list includes sleeping under the stars, experiencing freedom, seeing wild animals, doing something crazy, and feeling like a child again.
The film showcases Carinthia as a serene getaway where vacation dreams come true effortlessly. It emphasizes unwinding and bonding without constraints. Amid the pandemic, societal norms restricted freedom, fostering a need for rationality over instinct. 'Freedom' will continue shaping leisure, with a shift towards genuine joy and emotions post-relaxation phase.
The film explores the pursuit of genuine happiness through meaningful experiences and emotions, resonating with diverse audiences, from the young to the open-minded who value quality time over unnecessary abundance. This pilot sets the tone for a series centered on emotionally enriching vacations in Carinthia, emphasizing its natural beauty and Mediterranean ambiance rather than specific attractions.