2024
Journey of the Senses
Portugal
Client: Intermunicipal Community of the Coimbra Region
Produced by: Creative Led
Agency:
Category: Region Promotion
Entry Type: Promotional Video
Votes: 735
Synopsis
Embark on a sensory adventure with 'Journey of the Senses,' a captivating film immersing you in Coimbra's beauty. Experience a thrilling rollercoaster journey from sea to mountain, unveiling vibrant landscapes and emotions. Feel the Atlantic breeze and marvel at mountain panoramas, redefining your perception of the region.
Goals of the film
Crafted for FITUR and BTL, the aim of this film was to show all the natural, cultural and historical richness that the region has to offer, while at the same time captivating visitors with the experiences they might explore and the emotions they might feel when they visit the area "body and soul". It was thus intended to be an open door to attract tourists to visit a "region that wants to know you", a message launched in the campaign that accompanies the film.
Target Group
Potential international tourists as people who do not yet know and/or have not yet considered the Coimbra region as a tourist destination, people who are looking for a new destination for their next vacation, people who are interested in culture, history, nature, walking routes; Tourism industry professionals, as travel agents and tour operators. Residents in Portugal who are unaware of the places and activities in the region, photographers, adventurers and the general public.