2025
Isle of Man
Client: Visit Isle of Man
Produced by: Alt Lodge Co
Agency:
Category: Country Promotion
Entry Type: Social Media Video
The Extraordinary Isle Awakens video showcases the Isle of Man’s tourism season: longer days, vivid landscapes, and the spirit of renewal as local businesses gear up to welcome visitors. It reinforces the island’s authenticity, community, and standout experiences. Each season brings unique traditions and natural beauty. By building strong themes around the shoulder seasons, we encourage visits beyond the peak summer months.
Objective: highlight the Isle of Man's awakening for Spring Focus: our unique heritage & culture, showing Manx National Heritage Sites & Heritage Railways getting ready for visitors The video captures the essence of the tourism season – longer days, vibrant landscapes and a sense of renewal, as our local businesses and attractions prepare to welcome visitors. It reinforces our key messaging around the island’s authenticity, sense of community, and the experiences that set us apart.
The Extraordinary Isle Awakens video was aimed primarily at two of Visit Isle of Man's core audience groups: Traditional Travellers and Curious Explorers, however we ensured it also resonated with our two growth audiences of Experience Seekers and Family Adventurers too. TT: 55+, emptynesters & retired couples that want to take close-to-home breaks and come for our heritage and culture. CE: 45+, emptynesters & older couples that like to take holidays off the beaten track/explore new places.