2025
Discover La Guajira
Colombia
Client: Gobernación La Guajira
Produced by: Tornus Agency
Agency: N/A
Category: Region Promotion
Entry Type: Promotional Video
Synopsis
At the edge of Colombia, where roads fade into sand and silence, lies a land shaped by wind and time. Long untouched and largely unseen. As the region's first tourism campaign ever, this film was created to show that world for the first time. Through real stories and images, we present a territory of raw beauty and cultural depth. It is not a place that needs reinvention. It needs recognition. Because once you have been there, or even seen it, you realize it was never empty, it was simply waitin
Goals of the film
This film was created to diversify Santa Marta’s tourism narrative by shifting the spotlight from beaches to the sacred territory of the Sierra Nevada and its Indigenous communities. It aims to foster respect and curiosity for ancestral knowledge, while promoting responsible intercultural encounters that support the preservation of both culture and ecosystem. Beyond showcasing a destination, the film seeks to educate and inspire visitors to become allies in conservation. By highlighting the role
Target Group
The film is aimed at conscious travelers and cultural explorers seeking deeper, more meaningful experiences. It resonates with those interested in Indigenous worldviews, environmental preservation, and spiritual or transformative journeys. Particularly appealing to younger generations and international visitors drawn to authenticity, it invites viewers who value sustainability, respect for tradition, and a connection to nature beyond the typical tourist path.