2025
A Journey to the Heart of the World
Colombia
Client: Alcaldia Santa Marta
Produced by: Tornus Agency
Agency:
Category: Tourism Products
Entry Type: Promotional Video
Synopsis
In the shadows of Colombia’s Caribbean coast lies the Sierra Nevada de Santa Marta: the Heart of the World, as named by its ancestral guardians. A Journey to the Heart of the World follows a group of travelers unknowingly immersed in sacred territory, uncovering the wisdom and resilience of Indigenous communities who have preserved their way of life against centuries of silence.
Goals of the film
This film was created to diversify Santa Marta’s tourism narrative by shifting the spotlight from beaches to the sacred territory of the Sierra Nevada and its Indigenous communities. It aims to foster respect and curiosity for ancestral knowledge, while promoting responsible intercultural encounters that support the preservation of both culture and ecosystem. Beyond showcasing a destination, the film seeks to educate and inspire visitors to become allies in conservation.
Target Group
The film is aimed at conscious travelers and cultural explorers seeking deeper, more meaningful experiences. It resonates with those interested in Indigenous worldviews, environmental preservation, and spiritual or transformative journeys. Particularly appealing to younger generations and international visitors drawn to authenticity, it invites viewers who value sustainability, respect for tradition, and a connection to nature beyond the typical tourist path.