2025
Rufiji River Camp
Lesotho
Client: Foxes Safari Camps
Produced by: Love Africa Marketing
Agency: Love Africa Marketing
Category: Tourism Services
Entry Type: Promotional Video
Synopsis
Foxes Safari Camps, a portfolio of seven camps and lodges within Western and Southern Tanzania, showcases Rufiji River Camp within Africa’s largest national park, Nyerere National Park (Formally Selous Game Reserve). Rufiji River Camp is the first sited lodge to be built in what is today the north-eastern photographic section of Nyerere National Park, and The highlights the camp’s unique location overlooking the Great Rufiji River, Tanzania’s largest.
Goals of the film
This short film aims to showcase Rufiji River Camp and Nyerere National Park, promoting Southern Tanzania as a unique safari destination. The film positions the camp as an exceptional safari destination within the uncrowded Southern section of Tanzania. It aims to showcase the natural beauty and abundant wildlife of Nyerere National Park, emphasising its allure as a safari destination. It offers a glimpse into life around the river and the importance of it within the national park.
Target Group
The short promotional film is targeted at an international market, in particular the United Kingdom, United States, Germany, Netherlands, and Sweden, with an LSM 8-10. It can either be a part of an international traveller’s safari in Tanzania, or their only safari destination. As first-time international visitors are drawn to the more well-known safari destinations in Northern Tanzania, this film’s target market focuses on second/third-time visitors to Tanzania with an interest in exploring.