2025
From South of ASO: Where Warmth Blooms Within
Japan
Client: N/A
Produced by: Tsuyoshi Kigawa
Agency: N/A
Category: Tourism Products
Entry Type: Promotional Video
Synopsis
May you find a place here in Minami Aso that feels as comforting as a warm bath you could soak in forever."" On the southern foot of Mt. Aso in Kumamoto, unique hot springs with various mineral qualities bubble up in different locations. Minami Aso Onsen Village: “Gogaku Gotō” (Five Peaks, Five Springs)
Goals of the film
This film aims to evoke the deep sense of healing and connection found in the hot springs of Minami Aso, where nature, tradition, and community converge. By introducing the concept of “Gogaku Gotō”—the Five Peaks and Five Springs—the film invites viewers to explore not only the physical landscape but also the emotional warmth that flows from the earth and its people.
Target Group
Wellness-minded travelers, slow tourism advocates, and culturally attuned audiences seeking restorative, off-the-beaten-path experiences. Especially those drawn to Japan’s natural beauty, traditional hot spring culture, and the emotional comfort found in quiet rural landscapes. Ideal for individuals looking to reconnect with themselves through nature, warmth, and stillness.