2025
Madrid se vive al ritmo del teatro
Spain
Client: APTEM. Asociación de Productores de Teatros de Madrid.
Produced by: Antiestático
Agency: Leo Brunett Madrid / Prodigious
Category: Tourism Products
Entry Type: Promotional Video
Synopsis
Through this concept, Leo Burnett manages to bring together in a piece of great poetic beauty and full of spectacle all the different versions of Madrid that exist. On one side, its streets, its people, its unique way of life, its shops, its museums, its gastronomy, and its historic center. On the other, its wide theatrical and musical offering. We wanted to create a choreography that would be a spectacle in itself, fusing the street with the theatre.
Goals of the film
Promote Madrid as the capital of theatre and musicals in Spanish and attract more tourist traffic, especially from the Spanish-speaking market.
Target Group
Tourists with high purchasing power, coming from LATAM, mainly from Mexico and Colombia. They are people who enjoy traveling to Europe, experiencing the best gastronomy, visiting the trendiest spots in the capital, and the glamour of discovering what others have not yet discovered. They like to proudly say that they have attended “the best musical show or the best Spanish-language play in Europe.”