2025
Hesperiencial by Hesperia
Spain
Client: Hesperia World
Produced by: Kikazaru Films SL
Agency: The Apartment
Category: Tourism Services
Entry Type: Promotional Video
Synopsis
Each of the four videos of this campaign showcases the new company philosophy, Hesperiencial whereby each hotel brings a totally unique experience that reflects the culture, gastronomy and essence of the neighbourhood and city in which each hotel is located. Hesperia Sevilla: Sevilla Es Tuya video. The sun rises in the beautiful city of Seville. The two main characters of the video bump at each other briefly, by coincidence.
Goals of the film
We tried to explain in a visual and evocative way the strategic repositioning of Hesperia hotels under the “Hesperiencial” philosophy. The move from being a hotel, to be more than just a hotel, to become a place that communicates and participates in the culture of the destination and the life of its locals, while offering an original stay, providing experiences based on localism and collaborating with local businesses and artisans to offer the most authentic and original stay.
Target Group
The target group for the Hesperiencial videos includes discerning travelers seeking unique, authentic, and immersive hotel experiences. These guests value individuality and are tired of staying at generic hotels that lack a connection to their surroundings. They are drawn to accommodations that celebrate local culture, art, and gastronomy, offering a sense of place and identity.