2025
Travel Inspiration
Germany
Client: Austrian Airlines AG
Produced by: Markenfilm GmbH
Agency: thjnk Germany GmbH
Category: City Promotion
Entry Type: Promotional Video
Synopsis
" In this tourism film, Austrian Airlines lifts viewers out of Austria’s grey winter and into blue skies, sunshine, and joy. Told entirely in three-syllable rhymes – inspired by the Viennese waltz – the film takes Austrians on an emotional escape to Europe’s most inviting destinations."
Goals of the film
To motivate Austrians to escape the winter gloom by booking a warm getaway with Austrian Airlines. The campaign aims to spark wanderlust and position Austrian as the uplifting, heartfelt choice – turning grey days into blue skies with personal hospitality and Austrian-style service.
Target Group
Austrians aged 25–60 who are emotionally affected by long, grey winters. Middle to higher income, urban and suburban, with a strong desire for warmth, relaxation, and enjoyable escapes. People looking for authentic experiences, good food, and personal service – all wrapped in Austrian charm.