2025
Verbundenheit
Germany
Client: Tirol Tourism
Produced by: Molle&Korn GmbH
Agency: Molle & Korn GmbH
Category: Region Promotion
Entry Type: Promotional Video
Synopsis
Where can you find human connection? It is a modern, emotionally grounded campaign that redefines Tyrol beyond clichés. Centered on connectivity, freedom, and the timeless presence of the Alps, the project tells intimate, heartfelt stories that reflect belonging and resilience. With a warm, humorous tone and visually powerful vignettes, it invites a broad audience to rediscover Tyrol as a place that’s always there for you.
Goals of the film
The project aims to strengthen Tyrol’s image as a modern, emotionally resonant destination and inspire bookings for summer 2025. By focusing on connection, nature, and the emotional power of the Alps, the campaign seeks to reach a broad audience across multiple markets. The storytelling balances tradition and modernity, avoids clichés, and highlights Tyrol as a place of belonging, stability, and personal freedom.
Target Group
The campaign primarily targets the “connected energy seekers” under 35 – active, nature-loving individuals in search of adventure and freedom, with a desire for authenticity and real experiences. At the same time, relaxation-seeking families and sophisticated, luxury-oriented travelers should also be considered – through emotional vignettes, a modern visual language, and clear roles within the storytelling.