2025
Maawanijitaadaa, Come Together in Kingston
Canada
Client: Tourism Kingston
Produced by: Alphabet Creative
Agency: Untold Storytelling
Category: City Promotion
Entry Type: Promotional Video
Synopsis
Maawanijitaadaa, Come Together in Kingston was developed to capture the essence of new experiences against old backdrops in Kingston, Ontario, Canada by combining video shot digitally and on 18 mm film to give the campaign a unique, identifiable look and feel. Kingston is a place where the old influences the new and things continues to evolve. This campaign highlights that juxtaposition and encourages people to visit Kingston to meet up with old friends and create new memories.
Goals of the film
Kingston, Ontario, Canada is a place where the old influences the new and things continue to evolve. This campaign highlighted that juxtaposition and encourages people to visit Kingston to meet up with old friends and create new memories. 1. Build awareness of Kingston as a destination for couples and families 2. Create awareness for new reasons to visit year-round 3. Promote and encourage longer and off-peak.
Target Group
Primary audience – couples -Couples of all kinds across various demographics including LGBTQ+ young couples exploring for the first time and older couples looking to reconnect and treat themselves -Food lovers and those seeking local, authentic food, wine, and brewery experiences -Nature lovers looking to combine a city break with light outdoor activity Secondary audience – families -Families that are looking for short getaways and fall/winter activities -More likely to travel during sum.