2025
BEYOND THE MAP
Croatia
Client: TB ISLAND KRK
Produced by: LEVEL 52
Agency:
Category: Region Promotion
Entry Type: Promotional Video
Synopsis
"In a cozy café far from the noise of everyday life, two old friends reunite over a pint. Max is curious and slightly skeptical when Liam begins to tell him about a place so surreal it sounds made-up. But as Liam’s story unfolds, we’re transported to the island of Krk through his eyes: quiet beaches, ancient trails, rich food, heartfelt encounters, and untouched nature. With warmth, humor, and a sense of wonder, the film moves between their café conversation and cinematic glimpses of the island.
Goals of the film
The goal of The Island of Krk – Beyond the map is to present the island in a fresh, emotionally engaging way that moves beyond traditional tourism campaigns. By embedding the story in a relatable and humorous encounter between two friends, the film humanizes the travel experience and highlights Krk as a destination that surprises, inspires, and stays with you. The film aims to shift perception - from Krk as just a summer destination to Krk as a place of year-round discovery.
Target Group
The primary target audience includes urban travelers aged 30–50 from larger European cities who seek meaningful and authentic experiences beyond mainstream tourist destinations. These individuals are culturally curious, value storytelling, and prefer travel that connects them with nature, local traditions, and regional gastronomy. The film also appeals to digital nomads and freelancers in search of tranquil, inspiring places to recharge or work remotely - destinations that offer natural beauty.