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Share Ranking of the Best Videos in Tourism Products
1
The Big Trend" by Ofelia de Souza
24
Points
Points
Country: Portugal
Producer: KOBU Agência Criativa Digital, Lda
Client: Visit Porto and North of Portugal
The Big Trend, by Ofelia de Souza unfolds as a witty, character-led journey through Porto and the North of Portugal. Guided by Ofelia’s voice and her assistant Ofelier’s path, the film contrasts fleeting trends with the timeless power of human connection, showing how meetings and incentives become shared experiences that leave a cultural, emotional and lasting mark on people and place.
Producer: KOBU Agência Criativa Digital, Lda
Client: Visit Porto and North of Portugal
The Big Trend, by Ofelia de Souza unfolds as a witty, character-led journey through Porto and the North of Portugal. Guided by Ofelia’s voice and her assistant Ofelier’s path, the film contrasts fleeting trends with the timeless power of human connection, showing how meetings and incentives become shared experiences that leave a cultural, emotional and lasting mark on people and place.
2
Waiting for the Game l UEFA Women’s EURO 2025
21
Points
Points
Country: Switzerland
Producer: Shining Film AG
Client: Switzerland Tourism
“Waiting for the Game” was the main spot of Switzerland Tourism’s multilayer UEFA Women’s EURO 2025 campaign, showcasing the eight host cities and Switzerland as host nation. Airing during the tournament, the humorous film flips the script: while a player’s husband waits for the thrilling matches of his star-player wife, Switzerland’s diverse and breathtaking beauty becomes the star—so captivating, he almost forgets why he came. “When you need too much beautiful. You need Switzerland.”
Producer: Shining Film AG
Client: Switzerland Tourism
“Waiting for the Game” was the main spot of Switzerland Tourism’s multilayer UEFA Women’s EURO 2025 campaign, showcasing the eight host cities and Switzerland as host nation. Airing during the tournament, the humorous film flips the script: while a player’s husband waits for the thrilling matches of his star-player wife, Switzerland’s diverse and breathtaking beauty becomes the star—so captivating, he almost forgets why he came. “When you need too much beautiful. You need Switzerland.”
3
Rías Baixas: your goal, your destination
18
Points
Points
Country: Spain
Producer: ESMERARTE INDUSTRIAS CREATIVAS
Client: TURISMO RIAS BAIXAS - DEPUTACIÓN DE PONTEVEDRA
Come to Rías Baixas, where nature is more than just scenery—it is the ultimate gym to challenge your limits. Break your personal best in a landscape of awe-inspiring mountains, magical rivers, and wild beaches. Here, sport has a home, and you belong. Rías Baixas: Your goal, your destination.
Producer: ESMERARTE INDUSTRIAS CREATIVAS
Client: TURISMO RIAS BAIXAS - DEPUTACIÓN DE PONTEVEDRA
Come to Rías Baixas, where nature is more than just scenery—it is the ultimate gym to challenge your limits. Break your personal best in a landscape of awe-inspiring mountains, magical rivers, and wild beaches. Here, sport has a home, and you belong. Rías Baixas: Your goal, your destination.
4
Catalonia, The best gastronomy in the world
16
Points
Points
Country: Spain
Producer: Craft
Client: Agència Catalana de Turisme
The campaign is an invitation for everyone to enjoy Catalan cuisine. The core of the campaign is a video showing the products’ journey from the countryside, sea and mountain to the plate. It is a tour through Catalonia that highlights products, traditional dishes and real people involved in the sector. The common thread is a visual resource, the ‘infinite table’, which symbolises the union of all of Catalonia through its gastronomy.
Producer: Craft
Client: Agència Catalana de Turisme
The campaign is an invitation for everyone to enjoy Catalan cuisine. The core of the campaign is a video showing the products’ journey from the countryside, sea and mountain to the plate. It is a tour through Catalonia that highlights products, traditional dishes and real people involved in the sector. The common thread is a visual resource, the ‘infinite table’, which symbolises the union of all of Catalonia through its gastronomy.
5
The legacy in every gesture - Romaria d'Agonia
12
Points
Points
Country: Portugal
Producer: Flávio Cruz
Client: VianaFestas - Associação Promotora das Festas da Cidade de Viana do Castelo
A young woman prepares to take part in the Romaria d’Agonia. Before putting on the traditional costume, she reads a letter left by her grandmother, placing her within a continuum of memory and inheritance. From this intimate gesture, the film follows the Romaria as a collective experience, revealing it as a living heritage — not a spectacle, but a shared practice that crosses generations and renews the identity of Viana do Castelo.
Producer: Flávio Cruz
Client: VianaFestas - Associação Promotora das Festas da Cidade de Viana do Castelo
A young woman prepares to take part in the Romaria d’Agonia. Before putting on the traditional costume, she reads a letter left by her grandmother, placing her within a continuum of memory and inheritance. From this intimate gesture, the film follows the Romaria as a collective experience, revealing it as a living heritage — not a spectacle, but a shared practice that crosses generations and renews the identity of Viana do Castelo.
5
Eat Local -Taste the Unfold Story of Kumano-
12
Points
Points
Country: Japan
Producer: Tsukasa Nishimura
Client: N/A
"“Shokudō Ao” stands near the station in Kumano City, Mie Prefecture. The owner was born and raised in Kumano, growing up deeply connected to the local natural environment. He once lived away from home, spending time in New Zealand and Ehime Prefecture, and says that those experiences helped him rediscover the richness of Kumano’s nature and ingredients.
Producer: Tsukasa Nishimura
Client: N/A
"“Shokudō Ao” stands near the station in Kumano City, Mie Prefecture. The owner was born and raised in Kumano, growing up deeply connected to the local natural environment. He once lived away from home, spending time in New Zealand and Ehime Prefecture, and says that those experiences helped him rediscover the richness of Kumano’s nature and ingredients.
6
SWISS Senses special edition
4
Points
Points
Country: Switzerland
Producer: Mcqueen Films
Client: SWISS
From September 2025 to February 2026, guests in SWISS First and SWISS Business can enjoy culinary creations by four renowned Swiss chefs and restaurants. Representing the country’s four language regions are Tanja Grandits, Olivier Jean, Lorenzo Albrici, and the iconic alpine resort Badrutt’s Palace Hotel. Selected dishes in SWISS Premium Economy are also inspired by the chefs’ creations.
Producer: Mcqueen Films
Client: SWISS
From September 2025 to February 2026, guests in SWISS First and SWISS Business can enjoy culinary creations by four renowned Swiss chefs and restaurants. Representing the country’s four language regions are Tanja Grandits, Olivier Jean, Lorenzo Albrici, and the iconic alpine resort Badrutt’s Palace Hotel. Selected dishes in SWISS Premium Economy are also inspired by the chefs’ creations.
6
CAMERA… SHOOT!!!
4
Points
Points
Country: Portugal
Producer: Lobby Films and Advertising
Client: Aldeias Históricas de Portugal
SHOOT! presents the Aldeias Históricas de Portugal as living cinematic locations. Through a strong visual narrative, the film reveals villages shaped by time, stone and landscape, capable of hosting countless stories. Without explaining or promoting, it invites creators to see the territory as a film set — authentic, versatile and alive.
Producer: Lobby Films and Advertising
Client: Aldeias Históricas de Portugal
SHOOT! presents the Aldeias Históricas de Portugal as living cinematic locations. Through a strong visual narrative, the film reveals villages shaped by time, stone and landscape, capable of hosting countless stories. Without explaining or promoting, it invites creators to see the territory as a film set — authentic, versatile and alive.